2. Weatherzone Website

Weatherzone, Australia’s largest private weather service, provides meteorological solutions for B2B and B2C customers. The flagship weatherzone.com.au website is primarily targeted at the B2C market and supports the following:

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The Challenge.

The last major update to the website was in 2014, and the experience has now fallen behind current web and technology standards, making it difficult to use. Users have voiced frustration when deciphering highly complex weather data tables and charts.

I don't know what the colourful numbers, arrows and lines are. I'm not a weatherman
I just want to see if it will rain tomorrow.

The challenge is to rethink how data and information are displayed to improve information findability while creating a consistent website experience across desktop, tablet and mobile web formats.

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The Solution.

Weatherzone is embarking on redesigning and reconstructing a new responsive website to support the ongoing growth of the business. The new website aims to deliver both customer and business value by addressing the following core objectives:

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Improve the overall user experience

• Improve the overall user experienceImprove discoverability and usability of the key content that users seek.
• Deepen engagement and drive increased traffic across casual, engaged and activity-specific users

Optimize monetization opportunities

• Improve advertising engagement by optimizing the choice of ad units and reconfiguring ad placement.
• Increase subscription take-up by improving awareness and value proposition across the different subscription tiers.

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My Role.

As part of the design team, I contributed as a Visual Designer towards:

• Redesign of the desktop, tablet and mobile website
• Review of advertising layouts/opportunities for deeper engagement
• Review of Essential/Pro Subscription Tier features
• I worked closely with scientists, meteorologists and web developers to define better ways of visually communicating complex data points.
• I created a fluid design system capable of communicating various data points across different viewports while keeping the design look and feel constant.

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The Outcome.

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Site Grid.

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Organized existing assets.

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Data and Information Visualization.

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Custom Weather Icons.

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Radar.

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