I'm Lloyd, a Vancouver
based multidisciplinary
PRODUCT DESIGNER
focusing on Visual
Communication Design
Thinking and User
Experience.
I build digital experiences, products, and visual identities.
I am a problem solver who thrives in the deep end. I have 9+ years of working with agencies, technology companies, early-stage businesses and startups. From idea generation to shipping human-centred, thoughtful design – my broad range of experience and working in agile and adaptive environments has helped me define my robust design process.
At my core, I am a people person who strives to do my part in helping businesses, brands, and people do better. I am pro-equality and anti-ego. I live for new experiences and truly value the power of collaboration.
I started as a Graphic Designer, focusing on creating great brands before becoming an advertising Art Director. I quickly gravitated toward the digital ecosystem, fascinated by products, design and disruptive ideas. I am excited to continue my journey as a Product Designer exploring the world of UX and applying my human-centred thinking.
VerticalScope Inc, Canada
Sr. Product Designer
‘19 – Now
VerticalScope is a technology company that built and operates a cloud-based digital community platform for 1300 online enthusiast communities with over 120M DAUs.
As the primary mobile app designer, I contributed to building and launching Fora's mobile application by collaborating with product, engineering, analytics, QA, and marketing.
I designed, validated and shipped the core end-to-end user flow, including all key screens, onboarding, promotion app screens, and dark mode.
I advanced mobile design systems through documentation, improving organization, building clean and modular components, communicating updates to the team, and advising on usage.
I supported the design team by educating them on best practices and sharing my knowledge on Figma.
Weatherzone, Australia
Product Designer
‘18 – ‘18
Weatherzone is Australia’s largest private weather technology company, powering smarter weather decisions for 3M DAUs.
As a freelance Product Designer, I worked cross-functionally to design B2C and B2B weather tools for customers, including visually redesigning the Weatherzone primary website and guiding stakeholders through producing an audience-specific weather application.
I was responsible for designing and developing interaction flows, wireframes, visual mockups, and prototypes for the new site. I also created and maintained an evolving set of design patterns and systems.
Heard Agency, Australia
Senior Digital Designer (UX/UI)
‘17 – ‘18
Heard is a boutique branding agency in the heart of the Sydney CBD.
As the sole Web Designer on the team, I was responsible for bringing brands to life on the web by creating thoughtful identities, building interactive branding guidelines and high-converting websites and landing pages.
I successfully managed and coordinated design projects across Property, FMCG, Digital, Infrastructure and Government from concept to completion. Worked closely with clients to create the vision, conceive designs, and consistently meet deadlines and requirements.
I worked closely with Web Developers, CGI Artists, and Motion Designers.
I coordinated freelance designers to ensure they met all project requirements.
Bachelor of Arts (BA)
Design & Visual Communications
Torren University / Billy Blue College of Design
Design Thinking
Stanford University / Hasso Plattner Institute of Design
UX Design
Academy Xi
